Another great article from Permaculturenews.org.
“Find the intersection between your passions and your strengths and problems that need solving.”– Rob Avis
Audio FileKey Takeaways:
- Instead of looking at business as the enemy, look at green business. Use business to support yourself, fix the planet and create community.
- There is so much opportunity out there – “Find the intersection between your passions and your strengths and problems that need solving.”
- Permaculture is unique. It gives you a way to stand alone amongst peers.
- When marketing clarify your communication. ‘A confused mind says no.’
- Selling shouldn’t be hard. You aren’t pitching or hard selling. Is what I have to offer a fit? If it is them people will buy it.
- The value of mentors and coaches in huge. They can open your eyes to things that aren’t even on your radar, saving you time and money down the road.
- Conferences are an amazing place to gather intelligence. Use those opportunities to gather business models and share ideas. Think – What is being done outside your region that you could do?
3 Keys to Starting A Successful Permaculture Based Business:
- Gathering Intelligence. What’s the right business – are you solving a problem?
- Designing your business. Setting the business up in a way to increase the odds of success.
- Communicating it. Marketing. Are you clearly communicating what you do?
7 Things to Pay Attention to When Starting a Permaculture Business:
- Find a business with a low capital cost start-up.
- Is the business scalable?
- Is the risk of that business asymmetrical? The upfront risk is low, but the downside opportunity is high?
- Is your business anti-fragile? Does it do well in good times and bad?
- Can you stack in other businesses or services onto the central business down the road?
- Can your market afford you, your product and your services?
- Manage your risks. Do you have enough money set aside so you can get through the start-up stages?
Verge Permaculture’s Growing Good Business Series – Part 1: Success
Verge Permaculture’s Growing Good Business Series – Part 2: Mistakes & Barriers
Verge Permaculture’s Growing Good Business Series – Part 3: Opportunities